Delta Air Lines is beefing up its in-flight menu with Shake Shack burgers

You May Be Interested In:Amazon and Bitcoin, crypto tips, and beyond the Magnificent 7: Markets news roundup


A Delta Air Lines plane
Photo: Celal Gunes/Anadolu Agency (Getty Images)

In This Story

Delta Air Lines (DAL+2.46%) is about to start serving a tasty new item on its first-class menu. The company announced Tuesday that premium flyers will soon be able to chow down on Shake Shack burgers mid-air.

“A delicious cheeseburger is an iconic comfort food — our customers know that, which is why burgers are one of the top ordered menu items we offer, and we’re thrilled to elevate the offering with Shake Shack (SHAK+2.16%),” said Stephanie Laster, the Delta executive in charge of onboard service, in a news release.

The offering will be available December 1, but only on flights out of Boston. The carrier says that other origins will get the perk next year. Delta giving the option to its premium passengers makes sense, since the category is such a core part of its plans for the future — fancy food included.

“Consistently delivering elevated experience that customers value is driving outperformance in premium products across geographies,” president Glen Hauenstein said during an earnings call last month. “During the quarter, premium revenue growth outperformed the main cabin by 9 points.”

As part of a lookahead to Delta’s investor day this week, analysts at TD Cowen (TD-0.77%) wrote that well-heeled customers will be getting a lot of attention.

“We expect customer demographics to be a focus, both in the company’s efforts around cultivating long-term relationships with clients as their desired cabin section progresses upward along their careers, as well as the opportunity around baby boomers and older members of Gen X who are able to fund premium travel out of robust nest eggs,” they wrote.

share Paylaş facebook pinterest whatsapp x print

Similar Content

US election 2024 live: Donald Trump defeats Kamala Harris to win historic second term as president
US election 2024 live: Donald Trump defeats Kamala Harris to win historic second term as president
Boeing delivered its fewest planes in years. Recovering from the strike will take weeks
Boeing delivered its fewest planes in years. Recovering from the strike will take weeks
Key US inflation measure ticks higher for first time since March
Key US inflation measure ticks higher for first time since March
Alexander Zverev v Taylor Fritz: ATP Finals tennis semi-final – live
Alexander Zverev v Taylor Fritz: ATP Finals tennis semi-final – live
‘We are locked and loaded’: Trump fans in North Carolina ready for a ‘stolen election’
‘We are locked and loaded’: Trump fans in North Carolina ready for a ‘stolen election’
kotaku
Amazon’s top 12 Black Friday deals under $50
Current Edge | © 2024 | News