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Haliey Welch, known as ‘hawk tuah girl,’ at the Weight-Ins of Mike Tyson vs Jake Paul and Katie Taylor vs Amanda Serrano at the Toyota Music Factory in Irving, Texas on Nov. 14.

Influencer Haliey Welch, better known as the “Hawk Tuah” girl, has launched her latest attempt to cash in on her fame: a cryptocurrency.

On Wednesday, Welch launched the Hawk Tuah (HAWK) meme coin on the Solana (SOL) blockchain, which she told Fortune ahead of the debut, “is not a cash grab.” Memecoins, like HAWK, are cryptocurrencies that are based on viral memes, trends, and pop culture references, such as Dogecoin and Pepecoin.

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